Ab Google Search Console website owners ko clearly dikhayega ki unki site par kitna traffic branded search queries se aa raha hai aur kitna non-branded search queries se.
Google ka branded queries filter ab sabhi eligible websites ke liye available ho chuka hai. Is feature ko pehli baar 20 November ko announce kiya gaya tha.
Iski help se aap Performance report me easily dekh sakte ho:
- Kaun sa traffic brand search se aa raha hai
- Kaun sa traffic normal discovery search se aa raha hai
Yeh Update SEO Ke Liye Kyun Important Hai
Pehle branded aur non-branded queries ko alag karna easy nahi tha.
SEO experts ko iske liye:
- Manual regex filters
- Alag-alag keyword lists
use karni padti thi.
Lekin ab Google ne Search Console me direct segmentation de diya hai.
Isse website owners ko samajhna easy ho gaya hai:
- Traffic brand demand se aa raha hai
- Ya organic discovery se
Google Ne Kya Announce Kiya
Ek LinkedIn post me Google ne confirm kiya ki ab yeh feature sabhi eligible sites ke liye available hai.
Company ke according:
“Search Console me branded queries filter ab sabhi eligible websites ke liye available hai. Is feature ki help se aap easily analyze kar sakte ho ki kaun-kaun se queries aapki site par traffic la rahi hain aur kaun si branded aur non-branded hain.”
“Search Console me branded queries filter ab sabhi eligible websites ke liye available hai. Is feature ki help se aap easily analyze kar sakte ho ki kaun-kaun se queries aapki site par traffic la rahi hain aur kaun si branded aur non-branded hain.”
Branded Queries Filter Kaise Kaam Karta Hai
Yeh filter Search results ke Performance report me dikhai deta hai.
Yeh queries ko do categories me divide karta hai.
Branded Queries
Is category me wo searches aati hain jisme:
- Aapka brand name
- Brand ke different variations
- Misspellings
- Brand ke products ya services
Non-Branded Queries
Is category me wo sabhi searches aati hain jisme brand name include nahi hota.
Filter Lagane Par Kya Data Dikhega
Jab aap branded ya non-branded filter apply karte ho, to Search Console sirf us category ka data show karta hai.
Jaise:
- Impressions
- Clicks
- CTR (Click-Through Rate)
- Average Position
Yeh filter Web, Image, Video aur News search results sab par kaam karta hai.
Search Console Insights Me Naya Card
Google ne Search Console Insights report me bhi ek naya card add kiya hai.
Yeh card branded aur non-branded traffic ke clicks ka breakdown dikhata hai.
Iski help se website owners samajh sakte hain:
- Kitne users already brand ko jaante hain
- Kitne users pehli baar website discover kar rahe hain
Google Brand Queries Ko Kaise Identify Karta Hai
Google ne bataya ki branded queries ko identify karne ke liye ek AI-assisted system use kiya jata hai.
Yeh system recognize kar sakta hai:
- Different languages me brand names
- Misspellings aur variations
- Brand ke unique products ya services
Google ke mutabik kabhi-kabhi context ki wajah se kuch queries galat category me bhi aa sakti hain.
Lekin ek important baat:
- Yeh filter sirf reporting purpose ke liye hai
- Iska search rankings par koi effect nahi hota
Kya Sabhi Websites Ko Yeh Feature Milega?
Google ke latest update ke according yeh feature ab sabhi eligible sites tak pahunch chuka hai.
Lekin kuch websites par yeh abhi bhi available nahi ho sakta.
Iske reasons ho sakte hain:
- Low query volume
- Kam impressions
SEO Analysis Ke Liye Yeh Feature Kaise Helpful Hai
Agar aap regular Google Search Console use karte ho, to aapko pata hoga ki Google Search Console queries report website traffic samajhne ke liye bahut important hoti hai.
Naya Branded queries filter Search Console me add hone ke baad ab aap easily compare kar sakte ho:
Google search console branded vs non branded traffic
Isse clear pata chal jata hai:
- Users brand ko directly search kar rahe hain
- Ya general keywords se website discover kar rahe hain
Example ke liye agar aap blog ya business website run karte ho to aap dekh sakte ho:
- Kitna traffic brand searches se aa raha hai
- Kitna traffic SEO keywords se aa raha hai
Is data ko aap aur bhi achhi tarah analyze kar sakte ho jab aap:
- Google Analytics
- Google Trends
ka data bhi compare karte ho.
Search Appearance Aur Data Analysis
Search Console me ek aur useful section hai jise Google Search Console Search appearance kehte hain.
Yeh section batata hai ki aapki website search results me kis tarah show ho rahi hai.
Jaise:
- Rich results
- Product snippets
- Video results
Iske alawa kuch SEO experts Search console data annotations aur Google Search Console annotations ka use bhi karte hain.
Is technique se aap important SEO changes track kar sakte ho, jaise:
- Website update
- Algorithm impact
- Traffic increase ya decrease
Isse long-term SEO performance samajhna easy ho jata hai.
FAQ – Google Search Console Branded Queries Filter
1. Branded queries filter Search Console kya hai?
Branded queries filter Search Console ek naya feature hai jo Google Search Console me add hua hai.
Iski help se aap dekh sakte ho ki website par aane wala traffic:
- Branded searches
- Non-branded searches
se kitna aa raha hai.
2. Google search console branded vs non branded ka kya difference hai?
Branded queries wo searches hoti hain jisme:
- Brand name
- Brand related keywords
include hote hain.
Non-branded queries wo searches hoti hain jisme brand name nahi hota. Users general keywords se website tak pahunchte hain.
3. Google Search Console queries report kaise check karein?
Aap Search Results → Performance report me jaakar Google Search Console queries dekh sakte ho.
Yahin par aap branded aur non-branded filter bhi apply kar sakte ho.
4. Google Search Console Search appearance kya hota hai?
Google Search Console Search appearance section me aap dekh sakte ho ki website Google search results me kis format me show ho rahi hai.
Jaise:
- Rich snippets
- Video results
- Product results
5. Google Analytics aur Search Console data ko saath me kaise use karein?
Agar aap Google Analytics ko Google Search Console ke saath connect karte ho, to aapko traffic ka detailed analysis milta hai.
Isse aap samajh sakte ho:
- Kaun se keywords traffic la rahe hain
- Kaun se pages better perform kar rahe hain
6. Google Trends SEO me kaise help karta hai?
Google Trends ek free tool hai.
Isse aap:
- Trending search topics
- Popular keywords
find kar sakte ho.
Iski help se aap high-demand SEO content create kar sakte ho.
7. Search console data annotations kya hote hain?
Search console data annotations ek method hai jisme SEO experts important updates mark karte hain.
Jaise:
- Website update
- SEO change
- Algorithm impact
Isse baad me aap easily dekh sakte ho ki update ke baad traffic me kya change hua.
